> People are reduced to a single identity You can have multiple accounts and the Instagram UI makes it easy to switch. You can click the name of the account an

> People are reduced to a single identity You can have multiple accounts and the Instagram UI makes it easy to switch. You can click the name of the account and a drop down appears. You then click the account you want to use and it immediately switches you without any hassles. Most people I know (18-28 demographic) have several accounts. I own a reptile and my main account is reptile posting along with some nature photos taken from the odd times I go on hikes. This account is my "nature photography" account. It's the one I use to enjoy the gamification part of Instagram. I enjoy hunting for likes and adjust the photos I post there based on reception. The second account is a sh*tposting account that is private and is filled with inside jokes. This account is only followed by close friends. My third account is my family account. It's filled with family photos and my mom and aunts follow it. This account is also private. My fourth account is my developer / workplace account and has no photos. It is temporary because it is registered using the corporate email account and when I change jobs, I create it again from scratch.