Even if you take a very crass profit-extraction point of view, advertising your baby stuff to a mourning not-parent is a waste of money and an actual impediment

Even if you take a very crass profit-extraction point of view, advertising your baby stuff to a mourning not-parent is a waste of money and an actual impediment to future sales to that not-parent-now-but-could-be-later. Miscarriages do happen all the time, as kerbalspacepro says. It could be a win-win for companies to realize this and put a bit of time into rebalancing their models. It just takes a little thoughtfulness, and thinking about this sort of thing would be an innovation that could be useful in many contexts. Many people "change state" and advertisers recognizing that change of state rapidly would help optimize their dollars too. See above discussions of people transitioning or deaths.