Using, "google" as a verb pretty much started out as a meme-like phenomenon; a bit of an in-joke for the more tech savvy when Google was still rising to promine

Using, "google" as a verb pretty much started out as a meme-like phenomenon; a bit of an in-joke for the more tech savvy when Google was still rising to prominence. As these things sometimes go, mass adoption happened. What used to be cute and funny is now free marketing for a search tech behemoth but with people unwilling to give up this initial connotation of "tech savvy." I've long since reverted to "search online" or "search the web", but I do hope "to duck" gains some prominence; it could be the new "tech savvy" verb to use.