These ads are served by models. She's saying, "Hey model-builders, add in the stillbirth option. You can detect that using machine learning too -- throw in some

These ads are served by models. She's saying, "Hey model-builders, add in the stillbirth option. You can detect that using machine learning too -- throw in some sentiment analysis and call it good." As someone who is not building these models herself, that's as much personal responsibility as she can take. And it's a good point. Brands that want goodwill and sales if she has a kid later should want to not be seared in her memory as a pain-point after stillbirth. It's a bit much to say "ads she herself engaged with at one point" -- Facebook and email marketers serve you a lot of ads for companies and sites you may never have engaged with directly.