What she is asking will probably be even more creepy. Currently these platforms are basically associating words to your user, which advertisers then select fro

What she is asking will probably be even more creepy. Currently these platforms are basically associating words to your user, which advertisers then select from a pull down. Past some specialized categories created out of advertiser demand - such as political leaning, location, age and gender - there isn't much reasoning behind it. First her user id got the pregnancy keywords associated, now she also has sad / still born words associated. The system isn't smart enough to reason that the two tags should be mutually exclusive in a culturally sensitive way, just like it doesn't with millions of other pairs around the world within 100s of other cultures & languages around the world. But if it was, then how much worse could it get in other ways?