> How, exactly, are they supposed to know that? Because situations have more than one possible outcome. Lumping everyone into a single cohort based on a majori

> How, exactly, are they supposed to know that? Because situations have more than one possible outcome. Lumping everyone into a single cohort based on a majority rule (e.g. people who buy pregnancy-related products often buy baby-related products later) is a kind of insensitivity that would be frowned on if applied in person. > The bigger issue here is everyone expecting Facebook to somehow be omnipotent. I'd argue that Facebook (or its advertising algorithm in this case) is operating _as if it is_ omniscient when really there are lots of shortcomings that can and do cause harm. It should be reigned in instead of forgiven.