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This seems to happen a lot when one's experience is statistically unlikely, or when it doesn't neatly mesh with a commercial opportunity. For instance, I am a
by srvo 8y ago
This seems to happen a lot when one's experience is statistically unlikely, or when it doesn't neatly mesh with a commercial opportunity.
For instance, I am a transgender woman and I get THE WEIRDEST ads. Makes sense, since an algorithm meshing together my engagement histories from ten years of social platforms must see something quite strange.
The only appropriately targeted advertisements I get are from academics interested in studying me. Like: "are you a trans woman? Take this study and win a gift card."
When platforms attempt to monetize me, they wind up pushing the brooks brothers dress shirt deals and so on that I used to gobble up in my prior life.
I've taken my business local as a result, but the algorithmic rejection of my reality on these platforms takes a pretty consistent toll. I don't know what the solution is, but wanted to underscore that this is a broader problem.
- 40acres 8y agoVery interesting perspective. I think stories like yours are why I believe in the ideas behind the diversity effort going on in tech right now. As a black male I've definitely interacted with these platforms and just have been puzzled by the outcomes. On the other hand I wonder, would you be okay with these ad networks being able to identify you as transgender? And then tailoring ads towards you? I'm sure there are things that are still interesting to you post-transition.
- cronix 8y agoI am coming to the conclusion that the only way to beat the system is to not play in the system. Or play as little as possible. I no longer go on FB, Instagram or Amazon. I do my best to just be anonymous. I don't "need" to hang out on social media. I lived quite happily before these services even existed, and will continue without them. We have control. We can resist their shiny toys. If we are waiting for THEM (or politicians) to fix these problems, we will die of old age waiting. It's antithetical to their business and self-interests. The only way to make them less powerful is to not give them your data. That is the source of their power. Information. Greetings Professor Falken Hello A strange game. The only winning move is not to play. (1983 - Wargames)
- paulie_a 8y agoWhile I don't engage much on social media, I've found it better to randomly click an ad. I'm ruining their profile one click at a time. The ads I see across platforms and websites are so hilariously dumb and irrelevant now. You are going to be tracked, might as well ruin the analytics.
- raverbashing 8y agoAlso don't feed the machine. (Or just with the basics) I just post irrelevant stuff to social media. Keep likes under control. Ad-block/tracking blocker and I'm wary of what I search in search boxes (Google or others. Sometimes DDG doesn't give a good answer so I go back to Google).
- mrspeaker 8y agoI'm sure that by now the ad networks must have figured out that I compulsively lie to them and take that into consideration. Youtube just can't believe that I've mysteriously never heard of a single product they ask about in their surveys... "Wow, this guy has never heard of Starbucks either?!" Lying to CAPTCHA is getting tougher these days - it takes me a few minutes now before they let me through even though I've identified a plain piece of road as a sign. It's a pain to sit through until they let me go, but I'M NOT YOUR FREE TRAINING DATA!
- StudentStuff 8y agoThat is part of why I switched away from Google & containerized Youtube in Firefox, its really easy to end up in CAPTCHA hell it seems. Qwant and DuckDuckGo are sufficient, and actually better when searching specific item names or part #, its pretty impressive how shit Google's results have become as of late for this use case IMO.
- CaptainZapp 8y agoThe only reason nowadays to use Google search is verbatim error messages for exotic software products. There it still seems to outsmart DuckDuckGo. Else than that I haver zero reason to look back. As a matter of fact. That little box, containing basics for questions like "shell date operations" is usually sufficient and if not you have a link to (usually) stackoverflow. I really like the concept.
- skystrife 8y agoI wonder if it makes sense for ad platforms to enable a "clear history" option just like our browsers do? That way you can say very clearly "the current model is wrong, please restart and try building a new one for me". That might also help this particular case: rebuild the model from scratch including only content going forward rather than backward. Should eliminate the baby ads effectively, right?
- froindt 8y agoThat'd work in this case, but would destroy lots of value when people like me would go in every few months and reset all my ad profiles. Then again, the total percentage of people who would care enough to go in and do that is probably pretty small.
- Klathmon 8y agoI'm going to start sounding like I work for them, but Google already allows you to disable targeted advertising entirely, and Facebook at least let's you disable targeting for the vast majority of things (the major exceptions being age, gender, location, and the content of the page if I recall correctly).
- deleted 8y ago[deleted]
- Klathmon 8y agoGoogle at least let's you specifically go into ad settings and check/uncheck specific categories of things that you get ads about (that's an oversimplification of the process behind it). I'm not sure how but one time I started getting a few ads in Spanish about toothpaste. I had also just found out about the ad settings page, and after taking the minute to remove the handful of wrong interests, the incorrectly targeted ads stopped. Edit: Facebook allows it as well, here are the links for anyone that wants to do it now. https://adssettings.google.com/authenticated https://adssettings.google.com/authenticated https://www.facebook.com/ads/preferences/ https://www.facebook.com/ads/preferences/
- deleted 8y ago[deleted]
- graeme 8y agoPosting in case this may be of use. I've been able to make all the social networks more or less serve me irrelevent stuff or not serve me stuff. Here's how: * I use Facebook in safari on ios and have ad blockers enabled * I use the youtube app logged out * Twitter I generally visit people's profiles directly or in a 3rd party all Instagram is the only one I can't fix, as I use the app. Maybe if I did more in the web browser, but then I'd lose stories. Anyway, Instagram consistently serves up ads that are in the ballpark of relevant to me. But other than that, the ads I see are random generic ads for stuff like cars and laundry detergent. The kind of mass market ads you'd see on TV. I get ads in other languages when I travel. It's nice, I can mostly ignore them. Of course, key to this is that I prefer to ignore algorithms on things like youtube. This method won't work if you need that. But if you don't mind algorithms not being personalized, you can make the ads irrelevant to you too.
- dwighttk 8y agoInstagram is view only in the browser as far as I can tell. No way to post images.
- graeme 8y agoYeah, that's the one I use as an app. And that's why I actually see somewhat targeted ads there. I might actually switch to viewing it in browser more. But I think you lose the messaging. And the ability to post as well, but I don't post as much as I watch.
- tdonovic 8y agoIf you use the chrome inspector to change your user agent to a phone, you can use it to post
- sinemetu11 8y ago> the algorithmic rejection of my reality on these platforms takes a pretty consistent toll That sucks. :/ https://someonewhocares.org/hosts/ https://someonewhocares.org/hosts/ and https://github.com/StevenBlack/hosts/blob/10bba14590738c445c7f10afd8b2b6a119751b24/extensions/social/hosts https://github.com/StevenBlack/hosts/blob/10bba14590738c445c...
- bepvte 8y agoublock origin is a much safer and more effective way to deal with filtering then hosts files, as well it supports the host format and has its own very large lists built in
- lkdjjdjjjdskjd 8y agoYou know non-transgender people also get unsuitable ads, right? It's not a "rejection" of your reality. AI and ad logic simply isn't very good, and apparently business sense isn't either. Maybe if there were products targeted at transgender people, somebody could make a killing with them.
- danso 8y agoWhere did she say that her suboptimal experience was exclusive to her?
- lkdjjdjjjdskjd 8y agoShe said it is a "rejection of her reality", which is complete hyperbole. I can't find the original comment to check the exact words she used.
- Kye 8y agoYou can click "parent" until you arrive at the comment you're looking for.
- danso 8y agoYes, her reality is that she is no longer the person whom the ads continue to target her as. She claims that the level of misperception she's seeing from her ads is higher than normal, and provides examples of such. She's not claiming that non-transgendered persons never see mistargeted ads.
- lkdjjdjjjdskjd 8y agoHow does she know what is "normal"? That was my point - nobody is "rejecting her reality". There are simply some ads that don't appeal to her, as happens to everybody else, too. How can she blame the algorithms for rejecting her, if her past actually contains things that the algorithm happens to pick up on? Since everybody gets ads that don't appeal to them, clearly it is just a case of algorithms not being smart enough. It's like saying the sky rejects her because it isn't pink. It is blue for technical reasons, not to spite her identity.
- Waterluvian 8y agoThis happens all the time to me. And I'm the most generic type you can find, if you are attempting to classify humans: middle class tech savvy healthy white male 30-39. All it takes is a really really simple wrench in their system: my wife uses my computer (oh my god can you imagine that?!)
- reaperducer 8y agoAll it takes is a really really simple wrench in their system: my wife uses my computer (oh my god can you imagine that?!) Yep. Remarketing is a great way to ruin Christmas shopping surprises on a shared IP address.
- berlinstartup 8y agoIt doesn't work by IP address, but by cookie.
- rspeer 8y agoCan confirm. I actually went and specifically informed a couple of ad-targeting networks that I'm a woman, in the cases where they allow that, around when I was updating many other people and institutions. That helped on some fronts. So now some of the ad targeting networks have me targeted as "woman who's a successful professional and knows what she's doing in life", which, uh, is correct up until that last part. The robots are just not expecting a woman in her thirties to still be baffled and overwhelmed by fashion and looking for the basics. I get my most useful recommendations by word of mouth, and yay, that sounds very nice and authentic, but it's a slow process. So this is a different problem than the original article: we could be targeted _better_ and both we and the advertisers would be happy, for at least a moment. But. We're trusting the advertisers to use that information responsibly. What if the kind of people who make those anti-trans reply videos on YouTube start taking out deliberately divisive ads, targeted at the trans community? On balance, I think it might be better for the ad networks to not quite understand.
- itronitron 8y agoIt's really shocking how terrible the selection is for professional clothing for women, it's almost like clothing manufacturers have gotten together to ensure everything fits poorly and doesn't coordinate with anything in order to drive up sales. It seems they can only get it right when it comes to designing yoga pants.
- Wowfunhappy 8y agoIn the case of the letter author, I suspect the problem isn't just that stillbirths are rare, but that you can't really monetize a stillbirth. Better to assume the baby was born successfully than miss out on the opportunity to advertise to a new mom. I'm sure no one in the room of marketing execs has considered personal consequences like this one. This type of thing is why I do my best to enable privacy settings and disable personalized ads. I don't actually care whether Google knows what I ate for dinner last night, but I don't want constantly see Google's fuzzy judgements of my humanity as I browse the web.
- NorthOf33rd 8y ago>I suspect the problem isn't just that stillbirths are rare, but that you can't really monetize a stillbirth. And you can monetize transgenderism, so unless the cost of this letter starts to get very expensive, OP's advertising will get better well before mothers of stillborn children.
- eridius 8y ago> but that you can't really monetize a stillbirth Serving up ads that are guaranteed to not apply are a negative because it means you're giving up the opportunity to serve up ads that might actually make money.
- rocqua 8y agoAre advertisers going to notice that 1% of people in the 'Just had a baby' group actually had stillbirths? I'd guess not, especially because advertisers don't get to know who they advertised to. Is FB or Google going to change this to improve their conversion rate by ~1%? Probably not, 1% is not a lot. In the end, as long as the advertising platform gets a decent conversion rate on 'Just had a baby' for the advertisers, everyone is happy. Heck, advertisers might prefer 10% accuracy and 90% recall over 50% accuracy and 80% recall. If pushing that recall up a bit yields a few more customers, the extra cost of showing that to a lot more non-viable people might just work out.
- 8y ago
- OliverJones 8y agoUSA stillbirths occur in about 1% of pregnancies. It may be unlikely for any particular woman. But it is more common than, say, people in the market for a truck. There's no reason at all, except laziness on the part of marketers, not to handle this case. Marketers who hope for a long-term relationship with young families might be really smart to avoid alienating them by pitching snuggly carriers to women who've just suffered a miscarriage.
- brohoolio 8y agoThere’s over 3 million miscarriages a year in the U.S. Often time it’s the worst event in your life. Stillbirths are about 1/45 births. This reminds me of when engineers were designing the first air bags. They didn’t think about the size difference between women and men. Diversity matters because it gives you different perspectives about life. I suspect that if the ratio of men to women in the tech industry were reversed this wouldn’t be an issues because it would have come up in discussions.
- tathougies 8y agoLast time i checked on my mens stillbirth and miscarriage group, 100 percent of still born children had a father. Trying to frame child loss as something that only happens to women is not only insulting to the equal number of men who have lost children but also furthers the notion that men dont care, when most research on the area shows they care pretty much the same as the mother. Comments that further this notion are what lead to the disproportionately high alcoholism and drug abuse rate for dads of loss
- deleted 8y ago[deleted]
- jimktrains2 8y ago> This seems to happen a lot when one's experience is statistically unlikely, Aren't still births something like 1%? That's not super common, but unlikely isn't quite the right word either. You're unlikely to die in an airplane crash.
- lkrubner 8y ago"when one's experience is statistically unlikely" It's important to note that this is not an especially unlikely event. Of my 10 closest female friends, who eventually had children, I know that at least 5 of them had a miscarriage at some point in their life. I've a friend who had several miscarriages before having a successful pregnancy carried to term. Admittedly, if a woman makes it past the first few weeks, her chances improve: "Once a pregnancy makes it to 6 weeks and has confirmed viability with a heartbeat, the risk of having a miscarriage drops to 10 percent." https://www.healthline.com/health/pregnancy/miscarriage-rates-by-week#risk-rates https://www.healthline.com/health/pregnancy/miscarriage-rate...
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- tapland 8y agoThere are methods to hide ads. This is just an ad?