3 ms·
DDG will never reach some groups without a rebrand. I once installed Firefox on my folks's PC and changed the browser to DDG. My mum opened it instead of Chrome
by e17a 8y ago
DDG will never reach some groups without a rebrand.
I once installed Firefox on my folks's PC and changed the browser to DDG. My mum opened it instead of Chrome by mistake and said something like
> WTF is this duck thing? Where's Google?
I think that wouldn't have happened if it had a more serious name.
- justinmchase 8y agoWhats hard about saying "Its a search engine like google, only it doesn't track you. Try it."?
- Doctor_Fegg 8y agoThat said, my two-year old loves the yellow Cyberduck icon on my desktop Mac, and asks me to make it bounce (i.e. launch it from the Dock) whenever he sees it...
- _jal 8y agoEh. People mocked Google's name when they were gaining dominance. "Sounds like baby noise, not a serious company" seemed to be the dominant take of those with that view at the time. I think there's something to three-word names being less memorable than shorter ones, especially when there isn't a clearer hint to function built in.
- Pete_D 8y agoJudging from the Wii and the iPad, people will get used to any brand name, no matter how ridiculous it sounds initially.