According to the founder’s AMA, they weren’t thinking. He had acquired the name Duck Duck Go before deciding to create a search engine. So when he started he j

According to the founder’s AMA, they weren’t thinking. He had acquired the name Duck Duck Go before deciding to create a search engine. So when he started he just used that name for his next project and it stayed. It’s clearly due for some rebranding. Duck alone works great for that. It’s got some relavance to their current name, it’s short, there will never be a shortage of puns and word play.