Perhaps also a case of the Bouba/kiki effect (https://en.wikipedia.org/wiki/Bouba/kiki_effect https://en.wikipedia.org/wiki/Bouba/kiki_effect) - people assuming

Perhaps also a case of the Bouba/kiki effect (https://en.wikipedia.org/wiki/Bouba/kiki_effect https://en.wikipedia.org/wiki/Bouba/kiki_effect) - people assuming the nature of words because of how they sound.