The hardware companies are not super profitable in the first place. Most just struggle to keep light on in their quest for hitting the margin bottom. Also, lot

The hardware companies are not super profitable in the first place. Most just struggle to keep light on in their quest for hitting the margin bottom. Also, lot of these improvements don’t usually translate to higher sales because MTBF data is typically not even published for many consumer SSDs. The solution for this would be to open source such projects so engineers from many smaller companies can collaborate. These companies needs to understand that they will not be able to attract top talent and collaboration instead of competition is the way forward.