When it comes to building hype, I don't look at it as this huge risk considering the platform, but in terms of marketing efficiency and time spent building a fo

When it comes to building hype, I don't look at it as this huge risk considering the platform, but in terms of marketing efficiency and time spent building a following rather then building a great game the two appear to be codependent. The better you are able to hook people in with your super game concept, the better your community is going to be in the beginning and those are the ones who are following it, offering suggestions/feedback, and telling their friends about it. If you end up delivering poorly to that community you also lose out on a pool of people to help you hype up your next title. This is all speculative theory though, you should really just direct your attention towards making a well polished and fun to play game first and foremost.