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It's not just about the product, it's about tons of other things. Especially for a design centric company like InVision, the money is used to hire brand markete
by tschwimmer 8y ago
It's not just about the product, it's about tons of other things. Especially for a design centric company like InVision, the money is used to hire brand marketers, salespeople, staff out support functions, and build a global distribution engine.
For these late rounds, it's not just about building out the product like Seed/A. These are "win the market" investments that give companies a war chest to go compete or carve out a market niche.