I think it's a issue related to the visibility of the quality of the work. If the product is even 20% more reliable (whatever that exactly means), hardly anyone

I think it's a issue related to the visibility of the quality of the work. If the product is even 20% more reliable (whatever that exactly means), hardly anyone will actually notice. Nobody notices the absence of an error. That's although it probably took a huge effort to achieve this. Making a user flow just a little bit nicer is very visible and gets attention. I always felt that ISPs suffer a similar problem. Nobody cares if everything works as expected, but we'll get upset of it doesn't. However, there is hardly anything outside of what we take for granted they can do that we will actively appreciate. What could a embedded engineer working on SSDs do that will be noticed, appreciated and not taking for granted by customers?