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Those methods also sound wildly inefficient and ineffective. I think the "critical thinking" part is knowing that a new car is not going to make you young and h

• will_brown 8y ago
  Well if you read a number of case studies on google/Facebook advertising I think it’s also easy to conclude those methods are not very effective either. And don’t think for a minute part of the car set up is not placing a significantly more attractive female with a less attractive male. And if people are really looking at that set up and thinking oh if I buy that car I’ll be young too (which I never mentioned anything about young), they may need more than critical thinking skills. Anyway it’s the same concept as social media influencers...people actually do buy the things other people buy that they envy. As to the bar thing...it’s pretty effective, 1. Go to where people are drinking already, 2. Chat them up in a social environment, 3. Buy them the drink/beer they wouldn’t have ever otherwise tried...it leaves an overall good experience in the mind of the consumers they relate to the drink...and trust me it works.
• InitialLastName 8y ago
  The goal isn't for you to think that explicitly. The goal is for you to subtly associate Product B with feelings related to "young and attractive partner" so that next time you're making a decision between Product B and the competitor's Product C, you are emotionally tilted in their direction. It's probably not enough of a tilt to overcome many logistical factors, but it might also not be something you notice when making the decision.