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No amount of “critical thinking” expose some of the tactics corporations employ to market products, especially in the internet era of fake positive reviews, fak

No amount of “critical thinking” expose some of the tactics corporations employ to market products, especially in the internet era of fake positive reviews, fake negative reviews and just simply fake (counterfeit products). For example, in the real world I did some independent marketing jobs in undergrad and while some marketing is obvious (ex. red bull team giving free red bull or handing free packs of gum out on the beach)...ever see a good looking couple driving a new car (yeah in my day driver was paid $25/hour to drive around a model in the passenger seat who got $50/hour. And it’s dozens in every major city), ever have someone at a bar casually engage you in conversation and buy you a drink/beer (yeah good chance that was paid marketing, and we aren’t talking bud light girls).

nkrisc 8y ago
Those methods also sound wildly inefficient and ineffective. I think the "critical thinking" part is knowing that a new car is not going to make you young and have an attractive partner.
- will_brown 8y ago
  Well if you read a number of case studies on google/Facebook advertising I think it’s also easy to conclude those methods are not very effective either. And don’t think for a minute part of the car set up is not placing a significantly more attractive female with a less attractive male. And if people are really looking at that set up and thinking oh if I buy that car I’ll be young too (which I never mentioned anything about young), they may need more than critical thinking skills. Anyway it’s the same concept as social media influencers...people actually do buy the things other people buy that they envy. As to the bar thing...it’s pretty effective, 1. Go to where people are drinking already, 2. Chat them up in a social environment, 3. Buy them the drink/beer they wouldn’t have ever otherwise tried...it leaves an overall good experience in the mind of the consumers they relate to the drink...and trust me it works.
- InitialLastName 8y ago
  The goal isn't for you to think that explicitly. The goal is for you to subtly associate Product B with feelings related to "young and attractive partner" so that next time you're making a decision between Product B and the competitor's Product C, you are emotionally tilted in their direction. It's probably not enough of a tilt to overcome many logistical factors, but it might also not be something you notice when making the decision.

nkrisc 8y ago

Those methods also sound wildly inefficient and ineffective. I think the "critical thinking" part is knowing that a new car is not going to make you young and have an attractive partner.

will_brown 8y ago
Well if you read a number of case studies on google/Facebook advertising I think it’s also easy to conclude those methods are not very effective either. And don’t think for a minute part of the car set up is not placing a significantly more attractive female with a less attractive male. And if people are really looking at that set up and thinking oh if I buy that car I’ll be young too (which I never mentioned anything about young), they may need more than critical thinking skills. Anyway it’s the same concept as social media influencers...people actually do buy the things other people buy that they envy. As to the bar thing...it’s pretty effective, 1. Go to where people are drinking already, 2. Chat them up in a social environment, 3. Buy them the drink/beer they wouldn’t have ever otherwise tried...it leaves an overall good experience in the mind of the consumers they relate to the drink...and trust me it works.
InitialLastName 8y ago
The goal isn't for you to think that explicitly. The goal is for you to subtly associate Product B with feelings related to "young and attractive partner" so that next time you're making a decision between Product B and the competitor's Product C, you are emotionally tilted in their direction. It's probably not enough of a tilt to overcome many logistical factors, but it might also not be something you notice when making the decision.