> The whole generations thing was made up by the Boomers in ad agencies trying to sell more products through demographic targeting. Just as many other Boomers w

> The whole generations thing was made up by the Boomers in ad agencies trying to sell more products through demographic targeting. Just as many other Boomers were fascinated by astrology/horoscopes and "Ages", they latched on to a lot of weird pseudo-science that stuck and says a lot more about them anything else. And yet you're making copious use of those labels and assign traits and actions to the subsets of people labeled thus. So what is it now – made-up or real?