My understanding of GoDaddy over the last couple of decades is that they weren't always a bad player in the space. They are, supposedly still, the largest regis

My understanding of GoDaddy over the last couple of decades is that they weren't always a bad player in the space. They are, supposedly still, the largest registrar. I don't see a future where that can ever stay true, however. I used to use them, but my final straw was their backing of SOPA in an incredibly heated time for Internet legislation which has reverberated into present day. A lot of their market presence in the past had to do with their marketing, such as the Super Bowl commercials they ran, GoDaddy partner Danica Patrick, and some local philanthropy in Arizona, where their headquarters is. Eventually, people found better deals with Gandi, Namecheap, and others, and their industry force evolved into one with far less impact. Now the industry is evolving into one with no overhead with Cloudflare providing domains at-cost as companies provide value-added services which subsidize operating costs for providing domains to customers. This will ultimately put companies we've known in the past to be giants, and to this day are still publicly traded, in dire straits as they find new ways to stay relevant. GoDaddy provides no high-value value-added services in comparison to other market leaders. So, for most who have moved on, there's no reason to go back. They are a now a middleman for no one other than small agencies or individual customers at best, who arguably do not provide any value for them either. We'll see what happens to GoDaddys, Namecheaps, and Network Solutions when you can't charge people for domains anymore. What happened to TLS certificates will almost certainly happen to domains, too, albeit with ICANN fees remaining as the last overhead.