Oh I know! The book has been sitting on my shelf for years and I finally cracked it. I looked at the company list (compiled almost 20 years ago) and thought, hu

Oh I know! The book has been sitting on my shelf for years and I finally cracked it. I looked at the company list (compiled almost 20 years ago) and thought, huh? But I think there is still some good lessons to be learned - especially when contrast with Positioning. Knowing that Sony's first product was a rice cooker, and HP fumbled for ideas (a bowling gutter ball detector?!?) is oddly comforting.