I'm not a fan of GDPR, but no, it doesn't mean that. It only means that GA can't be used in a way that allows you to correlate the data back to a particular ind

I'm not a fan of GDPR, but no, it doesn't mean that. It only means that GA can't be used in a way that allows you to correlate the data back to a particular individual. You can still use it in aggregate, and you can even follow individual threads through the system; you just can't know who the user was.