It’s doubtful that the ad revenues on even a highly-clicked story outweighed the cost of paying the reporters for the year they worked on this story, nevermind

It’s doubtful that the ad revenues on even a highly-clicked story outweighed the cost of paying the reporters for the year they worked on this story, nevermind the costs of the editors and lawyers who pitched in over that year, or the reporting expenses (e.g. travel). Also, it’s well-known that Bloomberg’s news division is heavily subsidized by Bloomberg’s terminal customers.