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Has Bloomberg even replied to the "Uhm, WTF you talking about Willis" responses from Apple/Amazon? I don't recall seeing one. I wonder what they will say now..

Has Bloomberg even replied to the "Uhm, WTF you talking about Willis" responses from Apple/Amazon? I don't recall seeing one. I wonder what they will say now.. How can they just make up a story like this and it can slide?

deadbunny 8y ago
To be super cynical: They got their ad revenue from the story, why would they care?
- stilky 8y ago
  The reputation hit from being wrong is much bigger than the ad revenue from this one story. Bloomberg has been a very reputable and trusted source and wouldn't willingly throw that away
- endorphone 8y ago
  The story was given legs because Bloomberg has generally been a credible organization. They are tainted if they don't firmly explain their side, and forever anything they report will be coupled with "they were the ones behind that debunked SuperMicro thing". Clickbait and manufactured stories is a dead end tactic, so they certainly do care, and they certainly have some reasoning. Perhaps they were intentionally mislead.
  - Karunamon 8y ago
    It would be worth mentioning that the particular journalists behind this story (nevermind Bloomberg as a whole) have been caught pushing nonsense before[1]. On top of that, the story itself has a number of technical implausibilities that render it difficult to believe.[2] [1]: https://twitter.com/RobertMLee/status/1049617855396933632 https://twitter.com/RobertMLee/status/1049617855396933632 [2]: https://www.servethehome.com/investigating-implausible-bloomberg-supermicro-stories https://www.servethehome.com/investigating-implausible-bloom...
- danso 8y ago
  It’s doubtful that the ad revenues on even a highly-clicked story outweighed the cost of paying the reporters for the year they worked on this story, nevermind the costs of the editors and lawyers who pitched in over that year, or the reporting expenses (e.g. travel). Also, it’s well-known that Bloomberg’s news division is heavily subsidized by Bloomberg’s terminal customers.
justusthane 8y ago
Sort of. They doubled down with a second related article after the responses from Apple and Amazon, in which they briefly mention the rebuttals: https://www.bloomberg.com/news/articles/2018-10-09/new-evidence-of-hacked-supermicro-hardware-found-in-u-s-telecom https://www.bloomberg.com/news/articles/2018-10-09/new-evide...

deadbunny 8y ago

To be super cynical: They got their ad revenue from the story, why would they care?

stilky 8y ago
The reputation hit from being wrong is much bigger than the ad revenue from this one story. Bloomberg has been a very reputable and trusted source and wouldn't willingly throw that away
endorphone 8y ago
The story was given legs because Bloomberg has generally been a credible organization. They are tainted if they don't firmly explain their side, and forever anything they report will be coupled with "they were the ones behind that debunked SuperMicro thing". Clickbait and manufactured stories is a dead end tactic, so they certainly do care, and they certainly have some reasoning. Perhaps they were intentionally mislead.
- Karunamon 8y ago
  It would be worth mentioning that the particular journalists behind this story (nevermind Bloomberg as a whole) have been caught pushing nonsense before[1]. On top of that, the story itself has a number of technical implausibilities that render it difficult to believe.[2] [1]: https://twitter.com/RobertMLee/status/1049617855396933632 https://twitter.com/RobertMLee/status/1049617855396933632 [2]: https://www.servethehome.com/investigating-implausible-bloomberg-supermicro-stories https://www.servethehome.com/investigating-implausible-bloom...
danso 8y ago
It’s doubtful that the ad revenues on even a highly-clicked story outweighed the cost of paying the reporters for the year they worked on this story, nevermind the costs of the editors and lawyers who pitched in over that year, or the reporting expenses (e.g. travel). Also, it’s well-known that Bloomberg’s news division is heavily subsidized by Bloomberg’s terminal customers.

justusthane 8y ago

Sort of. They doubled down with a second related article after the responses from Apple and Amazon, in which they briefly mention the rebuttals: https://www.bloomberg.com/news/articles/2018-10-09/new-evidence-of-hacked-supermicro-hardware-found-in-u-s-telecom https://www.bloomberg.com/news/articles/2018-10-09/new-evide...