The article brings this up (but you can of course disagree with its conclusion): > I was initially mystified by how a company that’s been around since 2000 cou

The article brings this up (but you can of course disagree with its conclusion): > I was initially mystified by how a company that’s been around since 2000 could still call itself a start-up. It turns out it’s not unusual for software companies to hold on to the start-up classification long after the point when businesses in other industries would be considered established. Software companies are forever “pivoting”—changing their business plans, chasing emerging markets, pushing their platform in new directions. The day I joined, Vision Critical had some 700 staff and two main offices: most of the execs, the sales team and I were housed in Toronto, high above Yonge and Bloor, while Andrew Reid and the majority of the devs were in Vancouver, where they’d taken over part of a tower that used to house the Vancouver Sun newsroom. The company also had sales offices in the U.S., Europe, Asia and Australia. It was established, but it was also very much a start-up, and had only recently pivoted the business to cloud-based market research software.