For the most part, I think most journalists look at the surface layer of a front-end and their thinking/appraisal begins and ends there. They think all back-end

For the most part, I think most journalists look at the surface layer of a front-end and their thinking/appraisal begins and ends there. They think all back-ends, solution stacks, layers, etc. are interchangeable "guts," and that the front-end is where all the difference is made. As much as we would probably groan at that worldview, we need to keep in mind that for many of the mom 'n pop businesses out there, that often is the case. Those are the sorts of businesses that might as well pay an enterprising 13-year-old $700 to develop a turnkey solution they don't have to worry about from a financial or operational standpoint.