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Good marketing books with more substance than Seth Godin's?
- mindcrime 8y agoI'm a Seth Godin fan, and usually recommend several of his books to people who are interested in marketing. But outside of his material, my list of marketing books would include: 1. Positioning: The Battle for Your Mind by Al Ries, Jack Trout and Philip Kotler 2. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout 3. Re-Positioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout and Steve Rivkin 4. The 22 Immutable Laws of Branding by Al Ries and Laura Ries 5. Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout and Steve Rivkin 6. Marketing High Technology by William H. Davidow 7. Marketing Warfare by Al Ries 8. The Discipline of Market Leaders by Michael Treacy and Fred Wiersema 9. Crossing The Chasm by Geoffrey Moore