As a customer, I'm actually a fan of the idea. If you aren't paying for something, you are generally the product not the customer (see: http://www.information-a

As a customer, I'm actually a fan of the idea. If you aren't paying for something, you are generally the product not the customer (see: http://www.information-age.com/channels/security-and-continuity/news/1290603/facebook-is-deliberately-killing-privacy-says-schneier.thtml http://www.information-age.com/channels/security-and-continu...). If I willingly become a customer, then I don't have to be a product anymore. I like that option.