4 ms·

Users who can't buy; customers who don't use

• timthorn 16y ago
  I may be out of date, but I always consider the C in B2C to be Consumer, not Customer, which I think makes the distinction much easier to comprehend. The maxim that "it’s B2B when the user is not the person making the purchasing decision." is a reasonable heuristic, but not completely accurate.
  • moconnor 16y ago
    Thanks; do you have an example of when it's not accurate?
    • deleted 16y ago
      [deleted]
    • timthorn 16y ago
      In both directions: I am a budget holder and test manager on my project. I need a tool to manage tests performed by the team. I identify the tool I want to use and purchase it. I'm not the only user, but I am a user. It's approaching Christmas. I know my wife likes running, so I buy her a pair of trainers. I'm not a user, but I am the purchaser.