Why do you say that a release with only stabilization brings you more users but not customers? Wouldn't the quality word-of-mouth convince more businesses to sw

Why do you say that a release with only stabilization brings you more users but not customers? Wouldn't the quality word-of-mouth convince more businesses to switch? And I assume they need professional support anyhow, don't they? Another Nextcloud enthusiast and (very small) contributor here. Thank you for the awesome work you and the team do :)