It's not stealth advertising. The SF Chronicle is a legitimate news organization that has journalistic standards. Maybe a PR person suggested the story, maybe

It's not stealth advertising. The SF Chronicle is a legitimate news organization that has journalistic standards. Maybe a PR person suggested the story, maybe nobody did. Maybe the author came up with the idea and just wrote it. Maybe the author emailed around looking for examples and a PR person jumped on the idea. Who fucking knows. But nobody in this thread has any first hand info about it. Either way it's not advertising, it's a story in the newspaper by a journalist that has ethical standards to live up to. We live in an era now where people are trying to blur the difference between ads and journalism, for a reason, so I personally care about the difference. Also the word submarine is fucking stupid.