2 ms·
Why are they not just paying people the opportunity cost CPM that they would have recieved? Can I also have some free money?
by 55555 8y ago
Why are they not just paying people the opportunity cost CPM that they would have recieved? Can I also have some free money?
- veridies 8y agoThey bought ads and those ads were displayed. If I print out $10,000 worth of yellow posters at Kinkos, I’m not off the hook for that just because it was a mistake.
- codazoda 8y agoSome publishers show ads based on the CPM that advertiser is willing to pay; that happens in almost real-time. So these yellow ads were dished out because they had a high CPM. It's probably difficult to tell what the real CPM might have been if these ads weren't in the system.