The way to do it is to push for new data formats where the inherent value of even “leaked” information is going to be limited by the format (e.g. expires in som

The way to do it is to push for new data formats where the inherent value of even “leaked” information is going to be limited by the format (e.g. expires in some form, and/or must always be combined with some new recently-refreshes data to be considered valid). Unfortunately, something of that magnitude in this age would probably require the cooperation of large entities like Google and Facebook. Guess who profits from the current leaky model. Honestly, Apple may be just about the only one capable of shifting the tide. They’re big, they claim a privacy focus, and they’ve delivered some (e.g. Apple Pay, iMessage). If they could come up with more secure technological replacements for the things that are currently leaked by apps, we might have a chance. The “one time card” approach of Apple Pay seems like the basis for such a system. For example: stop giving apps “my location” tied specifically to me, instead give them “location of unspecified user” where that token goes away after one app transaction.