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I understand what it means and it quite succinctly describes an article that is bought and paid for but not disclosed as such. Regarding the link, I can see wh
by phatfish 8y ago
I understand what it means and it quite succinctly describes an article that is bought and paid for but not disclosed as such.
Regarding the link, I can see why an ex-marking executive would be annoyed about a way to easily communicate such tactics with a "buzzword". Submarine articles probably work quite well when trying to build an image for a company.
- robotbikes 8y agoJournalists are always looking for stories to get people to read and human interest stories get clicks. So yeah there was probably a PR professional that set this up but it doesn't mean that money was exchanged behind the scenes. Certainly the PR rep was probably being paid but did they need to send a payment to the journalist or their company, not necessarily. It could be that the scooter company advertises on this media outlet and thus there was extra incentive to write this story. Who knows except the people involved. A lot of tech journalism is essentially cribbing the press release and talking all about the newest greatest piece of soon to be e-waste. The fact that we are talking about this article means it was effective in getting this story out there and associating the scooter company with humans that get paid versus the cold calculating algorithms that are replacing what would of been a human logistics team. Shrug.
- CPLX 8y agoMoney was almost certainly not exchanged behind the scenes, as that would be completely and totally unethical, and it's pretty obnoxious to accuse the author, who has a name, of being unethical without any evidence at all.
- SilasX 8y agoWhat does it matter whether the newspaper is paid cash, or the PR firm writes the article for them? In both cases, they're getting something of value in return for favorable coverage.