I think there's a lot to say for the EU's approach: the societal benefits of location-based tracking (more targeted and hence relevant advertising, for example,

I think there's a lot to say for the EU's approach: the societal benefits of location-based tracking (more targeted and hence relevant advertising, for example, or apps that are free to use) is not considered to outweigh the societal downsides (e.g. undermining democracy), so it's simply not allowed at all unless the user explicitly and unambiguously agrees with their data being used for that purpose.