For those wondering why they invented yet another grid coding system, here's their justification : https://github.com/google/open-location-code/wiki/Evaluation-

For those wondering why they invented yet another grid coding system, here's their justification : https://github.com/google/open-location-code/wiki/Evaluation-of-Location-Encoding-Systems https://github.com/google/open-location-code/wiki/Evaluation... The XKCD on competing standards comes to mind…