Go back in your hard drive and look at photos you took with your cellphone 5 years ago. Ha ha, oh wow. No single sentence underscores the author's misapprehens

Go back in your hard drive and look at photos you took with your cellphone 5 years ago. Ha ha, oh wow. No single sentence underscores the author's misapprehension of why people take most photos better than this. What's astonishing is that this is after he correctly grasps the concept of Instagram: ...it connects you to your friends, and it provides a way of sharing content with your friends that keeps you coming back to the app. The astute reader will note that this doesn't sound like a solid data preservation strategy. But neither does connecting with friends sound like something particularly deleterious to the formation of memories. Quite the opposite: sharing signals memorability. If that comes at the expense of "destroying" the photo's accurate representation of the color of your couch cushions or the oiliness of your skin, so be it; those things are not memorable. The photo is not the memory.