His main theme is: build for humans (can apply to anything, software also). But today we are all about status. We think what we possess is who we are. This is

His main theme is: build for humans (can apply to anything, software also). But today we are all about status. We think what we possess is who we are. This is a lie created by marketing. But it's very hard to change this in our cultures. We now see movements like the tiny house movement, minimalists, healthy food movement and so on. Imho those are all anty riactions to the marketing we are now hearing for years. So even if Christopher is right about how to build it can be very hard to change the way we think (about building).