> These products - like overpriced fashion brands - are pure capitalist virtue signalling. I think people might think that's true, and I'm sure some people buy

> These products - like overpriced fashion brands - are pure capitalist virtue signalling. I think people might think that's true, and I'm sure some people buy watches to show off but they're sure to be disappointed because here's the thing: nobody notices the watch you're wearing (except for, occasionally, other watch enthusiasts). I felt a bit self-conscious the first few times I wore a "proper" luxury watch, but pretty soon realised nobody was paying even the slightest bit of attention. Now I don't even think about it.