Not sure if that was directed at me but my estimate is using Lightning Source as the printer/distributor. The wholesale cut only applies to online (ie, Amazon,

Not sure if that was directed at me but my estimate is using Lightning Source as the printer/distributor. The wholesale cut only applies to online (ie, Amazon, BN.com, etc) distribution and not bricks n mortar (as then the compensation is much higher and you must take returns). Using a firm like Lightning Source requires a little more upfront legwork than Amazon, but not substantially so and really is appropriate if author plans to publish again.