If you're willing to put the time in, use your network to find someone that works at company X. LinkedIn is good for this. You can even send a link request to

If you're willing to put the time in, use your network to find someone that works at company X. LinkedIn is good for this. You can even send a link request to someone on LinkedIn that works there. But don't use the default, "I'd like to connect." Say, "Company X looks cool because ... - Do you have time to meet for coffee and tell me how you wound up there?"