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This reminded me of a classic essay on how a lot of "luxury" branding is meant to appeal, not to the true elite (the kind of people who are born with seven or m
by wisdomoftheages 8y ago
This reminded me of a classic essay on how a lot of "luxury" branding is meant to appeal, not to the true elite (the kind of people who are born with seven or more figures in a trust fund and / or live off capital gains), but to the aspirations of professional-class strivers (lawyers, doctors, advertising directors, software engineers, etc.):
https://thelastpsychiatrist.com/2011/11/luxury_branding_the_future_lea.html https://thelastpsychiatrist.com/2011/11/luxury_branding_the_...
- reidjs 8y agoThat was a really interesting read. I embarrassingly have never thought deeply about how marketing or branding works to manipulate the viewer in very subtle ways. I think I’m starting to understand why some serious money is put towards advertising budgets.
- o_____________o 8y agoDo yourself a favor and watch: https://en.wikipedia.org/wiki/The_Century_of_the_Self https://en.wikipedia.org/wiki/The_Century_of_the_Self
- reidjs 8y agoHey thanks! I actually found it on youtube if anyone else is interested https://www.youtube.com/watch?v=DnPmg0R1M04 https://www.youtube.com/watch?v=DnPmg0R1M04