4 ms·

People paying a premium to advertise a brand is a bit like people giving away content and personal data for free to free online platforms.

• lotsofpulp 8y ago
  Another possibility is people wanting to advertise that they can afford to wear the brand. I went to a wedding recently, and someone who is not wealthy asked what the VSL logo on other womens’ purses was. It was actually YSL, for yves saint lauren, but this just illustrated to me that some people do notice. On the other hand, in more wealthy circles, anything with logos would be considered undesirable. At the end of the day, we’re all animals, and there is a lot of social signaling going on.
  • Hoasi 8y ago
    > Another possibility is people wanting to advertise that they can afford to wear the brand. That's usually the case from the wearer's perspective, and for the brand, it is killing two birds with one stone.
  • dazc 8y ago
    'Another possibility is people wanting to advertise that they can afford to wear the brand.' People wearing Ferrari baseball caps, for instance, is probably an extreme of this?
    • narag 8y ago
      It feels pathetic unless you also own a car of the same brand.
      • hatmatrix 8y ago
        Can you not just be a fan? You don't have to own the Oreoles to wear their ball cap.
        • narag 8y ago
          No idea who or what are those. Anyway, yes, you can be just a fan. My comment was meant for people that thinks that a Ferrari hat is a sign of status.
  • dagw 8y ago
    On the other hand, in more wealthy circles, anything with logos would be considered undesirable I was in a Louis Vuitton flagship store recently and noticed that, roughly speaking, the cheaper the bags the bigger the logo. Their _really_ expensive suitcases only and a tiny LV monogram stamped into the leather on a couple of spots.