While I've seen non-software teams use Jira before as well, I don't think it's unreasonable to talk about Jira as a tool designed for software development; from

While I've seen non-software teams use Jira before as well, I don't think it's unreasonable to talk about Jira as a tool designed for software development; from their homepage: "The #1 software development tool used by agile teams" and "The best software teams ship early and often." and "Development workflow: Jira Software automatically updates issues and transitions work when code is committed in Bitbucket." and "Continuous integration: Power your CI with Bamboo and monitor build statuses without ever leaving Jira Software." (That last sentence is nightmarish.)