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The logo/brand obsession that they talk about in this article really annoys me. I went into REI to try and buy a jacket recently and could not get anything wit

The logo/brand obsession that they talk about in this article really annoys me. I went into REI to try and buy a jacket recently and could not get anything without an unremovable brand name on the front of it. Underwear without a brand name readable from across the room on the waistband is also difficult to find in stores.

Hoasi 8y ago
People paying a premium to advertise a brand is a bit like people giving away content and personal data for free to free online platforms.
- lotsofpulp 8y ago
  Another possibility is people wanting to advertise that they can afford to wear the brand. I went to a wedding recently, and someone who is not wealthy asked what the VSL logo on other womens’ purses was. It was actually YSL, for yves saint lauren, but this just illustrated to me that some people do notice. On the other hand, in more wealthy circles, anything with logos would be considered undesirable. At the end of the day, we’re all animals, and there is a lot of social signaling going on.
  - Hoasi 8y ago
    > Another possibility is people wanting to advertise that they can afford to wear the brand. That's usually the case from the wearer's perspective, and for the brand, it is killing two birds with one stone.
  - dazc 8y ago
    'Another possibility is people wanting to advertise that they can afford to wear the brand.' People wearing Ferrari baseball caps, for instance, is probably an extreme of this?
    - narag 8y ago
      It feels pathetic unless you also own a car of the same brand.
      - hatmatrix 8y ago
        Can you not just be a fan? You don't have to own the Oreoles to wear their ball cap.
        narag 8y ago
        No idea who or what are those. Anyway, yes, you can be just a fan. My comment was meant for people that thinks that a Ferrari hat is a sign of status.
  - dagw 8y ago
    On the other hand, in more wealthy circles, anything with logos would be considered undesirable I was in a Louis Vuitton flagship store recently and noticed that, roughly speaking, the cheaper the bags the bigger the logo. Their _really_ expensive suitcases only and a tiny LV monogram stamped into the leather on a couple of spots.
ftio 8y ago
Check out Uniqlo! I have extreme aversion toward advertising a brand on my body. Uniqlo has nice basic clothes with zero logos on them.
- tvanantwerp 8y ago
  I'll second Uniqlo. I'm also very happy with the quality for the price. Probably half my clothes are from there now.
  - walterbell 8y ago
    They also invent textiles for their target markets, i.e. Apple style vertical integration.
Buldak 8y ago
I'm the same way, but it has struck me that this is a kind of inverse brand fixation. If I were indifferent to brands, I wouldn't mind that my clothes happen to advertise them, but I do. I think on some level I view highly visible brands as crass, which is to say that a lack of branding is itself a class or status signifier.
- blattimwind 8y ago
  Tailored shirts also rarely have logos embroidered on them.

Hoasi 8y ago

People paying a premium to advertise a brand is a bit like people giving away content and personal data for free to free online platforms.

lotsofpulp 8y ago
Another possibility is people wanting to advertise that they can afford to wear the brand. I went to a wedding recently, and someone who is not wealthy asked what the VSL logo on other womens’ purses was. It was actually YSL, for yves saint lauren, but this just illustrated to me that some people do notice. On the other hand, in more wealthy circles, anything with logos would be considered undesirable. At the end of the day, we’re all animals, and there is a lot of social signaling going on.
- Hoasi 8y ago
  > Another possibility is people wanting to advertise that they can afford to wear the brand. That's usually the case from the wearer's perspective, and for the brand, it is killing two birds with one stone.
- dazc 8y ago
  'Another possibility is people wanting to advertise that they can afford to wear the brand.' People wearing Ferrari baseball caps, for instance, is probably an extreme of this?
  - narag 8y ago
    It feels pathetic unless you also own a car of the same brand.
    - hatmatrix 8y ago
      Can you not just be a fan? You don't have to own the Oreoles to wear their ball cap.
      - narag 8y ago
        No idea who or what are those. Anyway, yes, you can be just a fan. My comment was meant for people that thinks that a Ferrari hat is a sign of status.
- dagw 8y ago
  On the other hand, in more wealthy circles, anything with logos would be considered undesirable I was in a Louis Vuitton flagship store recently and noticed that, roughly speaking, the cheaper the bags the bigger the logo. Their _really_ expensive suitcases only and a tiny LV monogram stamped into the leather on a couple of spots.

ftio 8y ago

Check out Uniqlo! I have extreme aversion toward advertising a brand on my body. Uniqlo has nice basic clothes with zero logos on them.

tvanantwerp 8y ago
I'll second Uniqlo. I'm also very happy with the quality for the price. Probably half my clothes are from there now.
- walterbell 8y ago
  They also invent textiles for their target markets, i.e. Apple style vertical integration.

Buldak 8y ago

I'm the same way, but it has struck me that this is a kind of inverse brand fixation. If I were indifferent to brands, I wouldn't mind that my clothes happen to advertise them, but I do. I think on some level I view highly visible brands as crass, which is to say that a lack of branding is itself a class or status signifier.

blattimwind 8y ago
Tailored shirts also rarely have logos embroidered on them.