Yea, at least part of the reason the authors cut is so small is that he priced it so that his share is minimal. Even a small increase would double his per-book

Yea, at least part of the reason the authors cut is so small is that he priced it so that his share is minimal. Even a small increase would double his per-book earnings. Presumably he doesn't care too much about maximizing his income from this, and just wants to have the book be as widespread as possible.