> Surely many organizations are provably doing so every day. Why don't they count as "someone?" Presumably because they don't fit Curtis' definition of the cult

> Surely many organizations are provably doing so every day. Why don't they count as "someone?" Presumably because they don't fit Curtis' definition of the cultural mainstream. But, Curtis (at least in the interview) never defines the cultural mainstream. What is inside it, what is outside it, and why? As I understood it, the mainstream is the relevant/influential part of the society. Surely somebody is paying attention to most of the things as they are easy accessible these days but to what outcome? > I can't possibly see how this can be true. Creativity is dead? We can't imagine new things because facebook (or the internet, or modern media) exists? I'm being a bit dismissive here, but I don't see how he can support this claim. People are coming up with new ideas all the time. Are they really? I mean on one hand he's talking about visionary developments of systems (political, economical, etc.) but I don't see anything substantial there. We had a really great opportunity for it when the whole post-crisis occupy thing was going on but it seems like it used all the energy on self organizing or discussions about how discussions should run (seen it happen actually in the Frankfurt camp in Germany). Right now we're back at "holding it together when mad man are breaking it with stupidity" (which they probably do). Meanwhile the deep left groups where you'd expect is still re-dreaming dead concepts that did not work out in the past already. This is where they meet the alt right, where nothing is really "alt" about them. Now you're talking about Social Media, what is the new thing there? Todays meme? Which is also based upon some past joke. Then we have the world of products. What is there actually new? The newest robot doing the stuff we did before? The new version of the old machine we had but now with a screen and the ability to talk? The new phone that has a notch now? Or is it maybe the new food, which is actually the old food grown the old way because back then everything was better. This is the world of the general public. My world. Maybe your world too and I don't see it. When I went to Japan, I was confronted with a product palette that was immense. The famous Kit-Kat portfolio for example. The electronic toys, etc. I went in the mall there an it got a sudden backflash of me going into an ALDI when I came to Germany from Poland at the end of the 80s and suddenly I wonder: is this maybe just a shift. Is there really new stuff out there if you are Japanese in Japan? My personal hope for an idea we can all start dreaming of and working upon is space. I really hope that people like Musk and nations investing into this widely open area of ideas may give us some perspective.