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Meanwhile, the Android OEMs that tried to get in front of the Apple Watch by rushing their own products to market seem forever condemned to third-class marketsh

• happybuy 8y ago
  Apple managed to get people happy to wear a computer on their body for most of their waking hours. Even 10 years ago such a thing would have been considered far fetched. They called this computer a watch so that people had a shortcut to think about its utility and placement on the body. They then introduced it as a high-end fashion item (e.g. in gold) to ensure that style makers can't dismiss it as simply a geek low end piece of technology. It didn't need to continue to be a high end item but by introducing it as this, it managed to allay any potential initial low end connotations. They managed to make it a high-end fashion item by hiring some of the most experienced people in luxury goods. People such as the former CEO of Burberry, the former CEO of Yves Saint Laurent and world class designers such as Marc Newson. What did Android OEMs do? They slapped some technology together, grabbing an OS from Google and a processor from Qualcomm. Lately they've tried partnering. None of it will work and they should just give-up trying to compete with such a multi-faceted approach that Apple is taking with wearables.