The talk is interesting and the importance of audience is a good point. However, there is selection bias in the statement that most creations are made for audi

The talk is interesting and the importance of audience is a good point. However, there is selection bias in the statement that most creations are made for audience. It is true that most famous creations were made for audience, indeed, otherwise they would not become famous or even known to others. There is more to art though. Some people don't publicize their art, or don't get a lot of attention from others. Yet these people are not necessarily lesser artists. The whole audience can be one friend, or small internet community, or there may be no intended audience at all, when art is made for the sake of the creation process, not necessarily for exposition at all. The same for the necessity of beauty, which he states is required for all art. I think, not all art or artistic creations are beautiful. However, beautiful art gets remembered and becomes part of the bigger culture easier.