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Apple as the world's leading health tech company is currently underrated and not widely thought about. Despite a confused and unfocused introduction, the genes

Apple as the world's leading health tech company is currently underrated and not widely thought about. Despite a confused and unfocused introduction, the genesis of the Apple Watch came about when Steve Jobs was ill and had to experience the issues with the healthcare system first hand. It's been documented that the watch project came about as a result of this experience and the true goal for it is to contribute significantly to improvements across health and the broader healthcare system. The biggest issue with introducing a new wearable product is having users happily wear it. In recent times, only Apple has been successful in doing so. This shouldn't be dismissed as it will give them a market advantage for decades to come.

curt15 8y ago
Meanwhile, the Android OEMs that tried to get in front of the Apple Watch by rushing their own products to market seem forever condemned to third-class marketshare. What happened?
- happybuy 8y ago
  Apple managed to get people happy to wear a computer on their body for most of their waking hours. Even 10 years ago such a thing would have been considered far fetched. They called this computer a watch so that people had a shortcut to think about its utility and placement on the body. They then introduced it as a high-end fashion item (e.g. in gold) to ensure that style makers can't dismiss it as simply a geek low end piece of technology. It didn't need to continue to be a high end item but by introducing it as this, it managed to allay any potential initial low end connotations. They managed to make it a high-end fashion item by hiring some of the most experienced people in luxury goods. People such as the former CEO of Burberry, the former CEO of Yves Saint Laurent and world class designers such as Marc Newson. What did Android OEMs do? They slapped some technology together, grabbing an OS from Google and a processor from Qualcomm. Lately they've tried partnering. None of it will work and they should just give-up trying to compete with such a multi-faceted approach that Apple is taking with wearables.

curt15 8y ago

Meanwhile, the Android OEMs that tried to get in front of the Apple Watch by rushing their own products to market seem forever condemned to third-class marketshare. What happened?

happybuy 8y ago
Apple managed to get people happy to wear a computer on their body for most of their waking hours. Even 10 years ago such a thing would have been considered far fetched. They called this computer a watch so that people had a shortcut to think about its utility and placement on the body. They then introduced it as a high-end fashion item (e.g. in gold) to ensure that style makers can't dismiss it as simply a geek low end piece of technology. It didn't need to continue to be a high end item but by introducing it as this, it managed to allay any potential initial low end connotations. They managed to make it a high-end fashion item by hiring some of the most experienced people in luxury goods. People such as the former CEO of Burberry, the former CEO of Yves Saint Laurent and world class designers such as Marc Newson. What did Android OEMs do? They slapped some technology together, grabbing an OS from Google and a processor from Qualcomm. Lately they've tried partnering. None of it will work and they should just give-up trying to compete with such a multi-faceted approach that Apple is taking with wearables.