The American companies have good talented software engineers that can convert any engineering or social competition in to -who got better software engineering t

The American companies have good talented software engineers that can convert any engineering or social competition in to -who got better software engineering talent and win. With all hardware being same or even better, how will they are going to compete on autopilot, over the air update and upgrades etc ? Ultimately user will be going to decide on user experience which Tesla no doubt winning right now.