1. Make it possible for them to take the survey in less than 60 seconds. 2. Only ask questions you actually care about (and have the power to do something abou

1. Make it possible for them to take the survey in less than 60 seconds. 2. Only ask questions you actually care about (and have the power to do something about). If someone isn't active on the website or doesn't find it useful, they probably won't reply to the survey. Also, even if they did does knowing this allow you to make any meaningful changes at all? 3. With the features question, this is what I would do. Think of 3 - 8 features you think they want. Then put an other box. Have them vote on what the most important feature they want implemented is. If someone writes something in other give it a multiplier 3x or something like that. At the end of the day you'll have 1 or 2 ideas that lead the way. It'll be obvious what wins out, but don't make them think of what features they want. 4. I think you should ask, "Would you ever pay for features on our website" and just get a feel for if your typical website user expects to pay for stuff online or not. If the culture to pay for stuff isn't there, then it will be a hard go.